Opening soon in the UAE

Something playful is coming.

A toy store with a story behind every toy, and a little riz in every box. Hand-picked for ages 0 to 12, ready to gift.

Why the name
stofrom story
+
rizcharm, spark, that special something
=
storiztoys with a story and a spark

Big stores sell everything. We'd rather pick the toys that make a child gasp, wrap them like a present, and get them to your door fast. Fewer toys. Better toys. Every one with a story.

A girl's face lit by a warm glow as she opens a gift, with the Dubai skyline behind her
Chapter one 路 The gasp

Every toy has a story.

That second when the box opens and their eyes go wide. We're building Storiz around that moment.

Two siblings whispering inside a blanket fort lit by fairy lights
Chapter two 路 The picking

Chosen by people who still play.

No endless aisles. Every toy earns its place, because we'd give it to our own kids first.

A toddler reaching for giant soap bubbles in a sunny villa garden
Chapter three 路 Made for here

Sunny gardens. Cosy flats. Desert winters.

Toys for the way UAE families actually play, delivered across the Emirates.

A family by a campfire in the desert, children pointing at the first stars
Chapter four 路 The wish

Kids make the wish. Families make it happen.

Tap a heart, build a wish list, send it to everyone who loves them. Birthdays and Eid, sorted.

What's coming

Made for grown-ups. Loved by kids.

For parents

Less scrolling, more smiles.

A gift in two tapsTell us their age and what they love. We'll show the toys we'd pick ourselves.
Certified for the UAEWe only stock toys that meet UAE safety rules.
Ready to giveGift-ready packing, so it arrives looking like a present.
Stocked in the UAEToys that are already here, so they reach you quickly.

For kids

Psst. This part is yours.

Make a wishTap the heart on any toy to add it to your very own wish list.
Send it to everyoneShare it with Mama, Baba, Teta and the whole family in one tap.
Pick your worldDrones, dinosaurs, music, spy gear, bubbles. Find the toys you love.
Pop the riz ballsScroll down. We made you a little game while you wait.
Play worlds

Eight worlds to explore.

Every toy lives in a world, so finding the right one feels like wandering a toy shop with a friend.

Baby & ToddlerFirst smiles
Music & Sing-AlongLittle rock stars
Learn & DiscoverCurious minds
Cars, Trucks & Ride-OnsVroom vroom
Plush, Dolls & PetsCuddle squad
RC, Drones & TechUp, up and away
Spy & STEMTop secret
Bubbles & OutdoorSunshine play
While you wait

Pop the riz balls!

Tap or click the bouncing balls. How many can you pop before the doors open?

0popped
Tap a ball to start
Be first through the door

The doors open soon.

Leave your email and we'll send one message the day Storiz opens. Early visitors get first pick of our riz picks.